Marketing Manager, Basic Books
SUMMARY:
The Basic Books Group, a publishing division of Hachette, is seeking a Marketing Manager to join their team. Reporting to the Executive Director of Marketing, this individual will be responsible for creating and implementing marketing campaigns for a variety of non-fiction titles across our publishing imprints. The successful candidate will be able to adapt to an evolving environment, have strong communication skills, help drive continuous improvement, and thrive in a results-oriented workplace.
The Basic Books Group, a publishing division of Hachette, is seeking a Marketing Manager to join their team. Reporting to the Executive Director of Marketing, this individual will be responsible for creating and implementing marketing campaigns for a variety of non-fiction titles across our publishing imprints. The successful candidate will be able to adapt to an evolving environment, have strong communication skills, help drive continuous improvement, and thrive in a results-oriented workplace.
This is a NYC-based opportunity. Please note our current hybrid model is two days per week in the office. Effective in January 2025, HBG’s hybrid model will be 3 days in-office, 2 days working from home.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Works closely with the Executive Director of Marketing, utilizing research and analytics to create, communicate, and implement marketing campaigns
• Independently runs marketing campaigns for select titles across the list
• Works with key stakeholders (author, agent, editorial, and publicity) during the planning phase to ensure cohesive, strategic, and creative marketing efforts
• Helps coordinates imprint sales presentations for seasonal meetings
• Communicates to both authors and internal clients thoughtful marketing, advertising, and sales updates and analyses leading up to, during, and after publication
• Collaborates on imprint focused branding, including social media, direct-to-consumer email campaigns, as well as print and digital advertising
• Works closely with the Executive Director of Marketing, utilizing research and analytics to create, communicate, and implement marketing campaigns
• Independently runs marketing campaigns for select titles across the list
• Works with key stakeholders (author, agent, editorial, and publicity) during the planning phase to ensure cohesive, strategic, and creative marketing efforts
• Helps coordinates imprint sales presentations for seasonal meetings
• Communicates to both authors and internal clients thoughtful marketing, advertising, and sales updates and analyses leading up to, during, and after publication
• Collaborates on imprint focused branding, including social media, direct-to-consumer email campaigns, as well as print and digital advertising
KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
• Minimum of three years of progressive marketing experience in book publishing
• Proficiency with social media platforms
• Proficiency in Microsoft Office
• Proficiency with Canva/InDesign experience is a plus
• Proficiency with WordPress is a plus
• Strong communication skills (verbal and written)
• Experience presenting in front of groups including internal meetings and with outside clients
• Proven ability to deliver timely, accurate work and demonstrate good follow-up and follow-through.
• Excellent organizational skills with the ability to multi-task, prioritize, and manage time effectively.
• Minimum of three years of progressive marketing experience in book publishing
• Proficiency with social media platforms
• Proficiency in Microsoft Office
• Proficiency with Canva/InDesign experience is a plus
• Proficiency with WordPress is a plus
• Strong communication skills (verbal and written)
• Experience presenting in front of groups including internal meetings and with outside clients
• Proven ability to deliver timely, accurate work and demonstrate good follow-up and follow-through.
• Excellent organizational skills with the ability to multi-task, prioritize, and manage time effectively.
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation for this position is $65,000-$70,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.